WANNA KNOW A SECRET?

Wine isn't expensive to make - it's just overpriced

Even the most expensive bottles of wine in the world don't cost more than $30 per bottle to produce.

Most retail wine is made by 3 conglomerates

It's true - all those "different" wines on the shelf are made by a few giant corporations. Labels that don't sell are often just removed and rebranded with a new design before returning to shelves. That's a poor experience for any consumer.

An archaic post-prohibition system drives Up prices Unnecessarily

When you buy wine at retail, it's already passed through multiple markups - wholesaler (+20-50%), and the retailer (+50-100%). That's how a $16 bottle quickly becomes $40+. Americans aren't getting their money's

What makes us different?

We don't have vineyard, winery,
or tasting room overhead costs

We have one mission: find best-in-class wines from acclaimed producers and negotiate a deal. Our prices are based on the wine cost only, which means you can access the best wines at a fraction of the market rate. Minimal overhead and markup + honest pricing = you get the most for your money.
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Ship direct to your home or office

We ship directly to your home, place of work, or local pickup point. Shop at your convenience and save time! Half cases (6-bottle orders) get $10 discounted shipping, and case orders (12 bottles) receive FREE SHIPPING every
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We make the best wines in the world actually affordable

The average price of a Napa Cabernet awarded a 90 (or higher) point score from major publications is over $100 per bottle. Those same wines are available under our label for 60-80% OFF - our unmatched access, established relationships, and negotiating power make this possible.
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