Exceptional Wines, Unbeatable Prices

Ready for a secret? Wine does not cost a lot to make, it costs a lot to sell. 

Since the end of Prohibition, layer-upon-layer of government-mandated middlemen and cumbersome state-by-state distribution policies have created the world's most inefficient wine market. Only in the USA does a wine that costs $10 to produce end up costing you $50.

Enter de Négoce. With 20+ years of global wine sourcing experience, we have become the #1 direct-to-consumer wine brand in the country in just one year of business. How? We source excess exceptional wine from icon and boutique wineries and sell it directly to you at incredible prices. Simple.

Here is our promise: buy direct from de Négoce, cut out the middlemen, and you will save 60-80% off traditional retail prices. We guarantee every wine we sell so you can buy with confidence.

The de Négoce Difference 

Unparalleled Sourcing

A pioneer of the négociant wine trade, de Négoce Founder Cameron Hughes has 20+ years of experience sourcing and selling thousands of ultra-premium wines direct-to-consumer.

Unbeatable Prices

We cut out the middlemen and bottle all of our wines under the de Négoce label so you can enjoy exceptional wines at 60-80% off the source wineries retail price. The source always remains anonymous.

Two Ways To Shop

Get the best deal by signing up for our Wine Futures List and pre-order wines before they are even bottled. Or, if you want to try our wines right away, order from the bottle shop.

Best Selling Wines





93-Points, gold medal, SOMMELIER CHALLENGE wine competition & 92-POINTS, JAMES SUCKLING


I know what its like to spend your life searching for fantastic wines at great prices.

I've spent the past 20+ years unearthing the incredible, "needle-in-a-haystack" wines that have propelled de Négoce to become the #1 DTC wine brand in just one year of business. I stand behind every wine I sell and guarantee your satisfaction. If you are not happy, contact us and we'll make it right.

-Cameron Hughes 

Join Our 

Insider List

Join Our Wine Futures List

Want to be the first to hear about exclusive new releases? Save up to 80% on incredible wines when you join our email and text list. Cameron is busy finding the next amazing wine and you won't want to miss out.